Europe's leading provider of Information Governance training
COVID-19 STATEMENT
GDPR FOI CYBER RIPA CERTIFICATE COURSES INTERNATIONAL LAW ABOUT US
<<< Back to Course List <<<
Online - How to Conduct Marketing in Compliance with GDPR and PECR
Direct Marketing is a legal minefield. GDPR is not the only law that covers direct marketing activities. PECR and human rights also have to be considered. This interactive workshop will guide you through the law and best practice. We will discuss what is and is not
‘direct marketing’ and when consent is required. If you are responsible for any marketing activities in your organisation, from a basic mailing list through to a complex marketing campaign, then this is the workshop for you. If you are responsible for any website content and settings, then our discussion of cookies and tracking will be useful to you.
DATES & COST
£389 + VAT
Date 04 Nov 2021
Time 10am to 4pm
Book
Date 01 Feb 2022
Time 10:00am to 4:00pm
Book
Date 02 Mar 2022
Time 10:00am to 4:00pm
Book
Date 29 Mar 2022
Time 10:00am to 4:00pm
Book
Date 26 May 2022
Time 10:00am to 4:00pm
Book
Date 30 Jun 2022
Time 10:00am to 4:00pm
Book
KEY POINTS
Basics of what is and is not Personal Data

What is ‘direct marketing’ and what is not

Consent in GDPR & PECR. What do you need to obtain and when?

Managing consent

Transparency. What do you tell subscribers and when?

Managing other rights under GDPR & PECR

What are cookies & similar web tracking technologies?

What are the requirements for managing them?