Europe's leading provider of Information Governance training
COVID-19 STATEMENT
GDPR FOI CYBER RIPA CERTIFICATE COURSES INTERNATIONAL LAW ABOUT US
<<< Back to Course List <<<
Online - GDPR, PECR and Marketing
Direct Marketing and consent can be a minefield. GDPR is not the only law that covers direct marketing activities. The ICO has taken more enforcement action under PECR than under GDPR. This interactive webinar will take you through what the requirements are for consent and direct marketing under both GDPR and PECR.

If you are responsible for any marketing activities in your organisation, from a basic mailing list through to a complex marketing campaign then this is the course for you. Also, if you are responsible for any website content and settings, then our discussion of cookies and tracking will be useful to you.
DATES & COST
£389 + vat
Date 19 Jul 2021
Time 10am to 11am
Book
Date 20 Sep 2021
Time 10am to 11am
Book
Date 15 Nov 2021
Time 10am to 11am
Book
KEY POINTS
An understanding of what is and what is not ‘direct marketing’

An understanding of the relationship between Data Protection laws and the PECR

Key skills on how to obtain a valid consent and then onward management of that consent

Awareness of the requirements and challenges around the use of cookies and similar technologies

Changes resulting from Brexit